Quick Comparison

LinktreeBeaconsStan Store
Best For Creators who want the most widely recognized link-in-bio brand and integrations with existing email-marketing tools.Creators who want a built-in store, email sending, and course tools bundled into one platform at a low cost.Creators specifically focused on selling digital products or courses who are ready to pay from the start.
Pricing Free tier available / Starter $8/mo / Pro $15/mo / Premium $35/mo (0% commerce fee)Free tier available / Creator $10/mo / Creator Plus $30/mo (0% fee) / Creator Max $90/mo14-day free trial / Creator $29/mo / Creator Pro $99/mo (0% transaction fees both tiers)
Winner Our Pick

Tool Breakdown

Overall Winner
B

Beacons

Beacons offers the strongest balance for most creators: a genuinely free tier with a built-in store, and a clear, affordable path to 0% transaction fees at $30/mo. Linktree wins on brand recognition and email-tool integrations, while Stan Store wins for creators focused specifically on selling digital products and courses without any free tier to fall back on.

What it does well
  • Free plan includes unlimited links, a built-in store, and 50 email sends per month
  • Creator Plus reaches 0% transaction fees at $30/mo, cheaper than Linktree's fee-free tier
  • Courses and memberships unlock directly on Creator Plus without needing separate tools
Watch out for
  • Free and Creator tiers carry a 9% store transaction fee until Creator Plus
  • Smaller brand footprint than Linktree among general audiences
Best For Creators who want a built-in store, email sending, and course tools bundled into one platform at a low cost.
Pricing Free tier available / Creator $10/mo / Creator Plus $30/mo (0% fee) / Creator Max $90/mo
L

Linktree

Linktree is a link-in-bio page builder used by an estimated 50 million creators, with a Linktree Shops commerce integration and analytics/UTM tracking on paid tiers.

What it does well
  • Massive existing user base means audiences already recognize and trust the format
  • Pro tier integrates directly with Mailchimp, Klaviyo, Kit, and Google Sheets
  • 7-day free trial of Pro features available without commitment
Watch out for
  • Free plan capped at 2 featured layout links with a 12% Shops commerce fee
  • Reaching 0% commerce fees requires the $35/mo Premium tier, the priciest of the three tools
Best For Creators who want the most widely recognized link-in-bio brand and integrations with existing email-marketing tools.
Pricing Free tier available / Starter $8/mo / Pro $15/mo / Premium $35/mo (0% commerce fee)
S

Stan Store

Stan Store is a creator storefront and link-in-bio platform focused on selling digital products, courses, and services directly, with zero transaction fees on its paid plans.

What it does well
  • Zero transaction fees on both paid tiers, unlike Linktree's and Beacons' fee-bearing lower tiers
  • Built specifically around selling digital products, courses, and services rather than general link aggregation
  • 20% recurring commission for life through its official referral program, a straightforward affiliate structure
Watch out for
  • No permanent free plan — only a 14-day free trial, with a paid subscription required afterward
  • Higher entry price ($29/mo) than Linktree's or Beacons' cheapest paid tiers
Best For Creators specifically focused on selling digital products or courses who are ready to pay from the start.
Pricing 14-day free trial / Creator $29/mo / Creator Pro $99/mo (0% transaction fees both tiers)

Frequently Asked Questions

Which link-in-bio tool is best for a creator just starting out with no budget? +

Beacons or Linktree, since both have genuinely permanent free plans. Beacons' free plan includes a built-in store and 50 email sends per month; Linktree's free plan is more limited (2 featured links) but carries the most brand recognition. Stan Store has no free plan at all, only a 14-day trial.

Which of these three tools has the lowest transaction fees? +

Stan Store, with 0% transaction fees on both of its paid tiers. Beacons reaches 0% at its $30/mo Creator Plus tier, and Linktree reaches 0% only at its pricier $35/mo Premium tier. Beacons' and Linktree's free and entry paid tiers both carry a 9-12% fee on store sales.

Is Stan Store worth it if I'm not selling digital products? +

Probably not as a first choice. Stan Store is purpose-built for creators selling digital products, courses, or services directly, and its lack of a free tier makes it a bigger commitment than Linktree or Beacons for creators who mainly want a simple link-aggregation page rather than a full storefront.