Loom vs Vidyard: Which Video Messaging Tool Is Better?
Quick Comparison
| Loom | Vidyard | |
|---|---|---|
| Best For | Internal teams that need fast, cheap async video for day-to-day communication. | Sales and marketing teams that need to track video engagement and tie it to pipeline. |
| Pricing | Free tier available / Business $8/mo annual ($10/mo monthly) / Business + AI $24/mo | Free tier available / Starter $59/user/mo / Teams $99/user/mo |
| Winner | Our Pick |
Tool Breakdown
Loom
Loom is the simpler, cheaper choice for everyday async team communication — bug reports, design feedback, quick walkthroughs — and it's roughly a quarter of Vidyard's cost for an equivalent team; pick Vidyard instead if you need CRM-synced viewer analytics for sales outreach.
- Recording and sharing a video takes seconds, with a shareable link generated instantly
- AI features like auto-summaries and filler-word removal come standard on paid plans
- Roughly 75% cheaper than Vidyard for an equivalent team size
- Free Starter plan caps recordings at 5 minutes and 25 videos in storage
- Analytics are basic — view counts and watch percentage, not the deep CRM tracking Vidyard offers
Vidyard
Vidyard is a video platform built for sales and marketing teams, with AI Avatars, automated video creation, and viewer-level engagement analytics that sync to your CRM.
- Individual viewer heatmaps and completion-rate tracking sync directly to HubSpot or Salesforce
- AI Avatars let reps generate a scripted video without being on camera
- Free plan includes 15 AI videos and 3 custom avatars per month, no card required
- Starter plan alone is $59/user/month — before AI Avatars, which push a 10-person Teams setup to roughly $1,030/mo
- No disclosed public affiliate/referral commission structure — its partner program targets agencies, not individual referrers
Frequently Asked Questions
Is Loom or Vidyard cheaper? +
Loom, by a wide margin. A 10-person team on Loom's Business + AI plan runs about $200/month, versus roughly $790/month for Vidyard's Teams plan at the same size — Loom costs about 75% less for equivalent team usage.
Which tool has better analytics, Loom or Vidyard? +
Vidyard, decisively. It tracks individual viewer heatmaps, completion rates, and CTA clicks, and pushes that data straight into your CRM. Loom's analytics cover view counts and watch percentage, which is enough for internal use but not for sales attribution.
Can I use Loom for sales videos instead of Vidyard? +
You can, and many small teams do, but you'll lose Vidyard's CRM sync and AI Avatar features. If your sales motion depends on tracking who watched a video and following up automatically, Vidyard's extra cost is likely worth it.