Zapier vs Make: Which Automation Platform Wins?
Quick Comparison
| Zapier | Make | |
|---|---|---|
| Best For | Marketing teams, e-commerce operations, and growing startups that need reliable integrations with popular tools and don't want to code. | Developers, technical product teams, and cost-conscious startups willing to spend time on setup to avoid Zapier's pricing scale. |
| Pricing | Free tier available / $25/mo starting | Free tier available / $9.99/mo starting |
| Winner | Our Pick |
Tool Breakdown
Zapier
Zapier wins for most teams because it has 5× more app integrations, better UI, and superior reliability—Make's lower price doesn't offset the friction of fewer connections and harder debugging.
- 5,000+ app integrations—covers nearly every SaaS tool you'll use
- Incredibly intuitive UI; non-technical users get productive in minutes
- Multi-step workflows, conditional logic, and advanced filters built in without complexity
- Pricing scales quickly; $25–299/mo for heavy users gets expensive
- Task-based billing means you pay per automation run—high-volume workflows cost more
Make
Make offers visual workflow automation with powerful conditional logic, webhooks, and custom code—at a fraction of Zapier's cost.
- Dramatically cheaper: $0–29/mo; operations-based pricing is more transparent than Zapier's task counting
- Advanced filtering, loops, and custom JavaScript execution for complex logic
- Webhook support and direct API calls let you connect anything
- Only 500–1,000 integrations; gaps in mainstream CRM and e-commerce apps
- UI is less polished; steeper learning curve than Zapier
- Community support is thinner; documentation lags behind Zapier's
Frequently Asked Questions
Will Zapier or Make work for connecting my e-commerce store to my CRM? +
Zapier is the clear winner here; it natively supports Shopify, WooCommerce, BigCommerce, and every major CRM out of the box. Make has these integrations but they're less polished and require more configuration.
Which platform is cheaper for high-volume automation? +
Make is substantially cheaper—at $9.99–29/mo, it's capped regardless of volume, while Zapier's task pricing can hit $299/mo if you automate hundreds of workflows. But Zapier's cost includes reliability; Make's cheapness comes with trade-offs in stability and support.
Can I migrate workflows from Zapier to Make later? +
Yes, but it's manual; neither platform offers direct import. If you start with Make and need to switch to Zapier, you'll rebuild your workflows—so choose based on your team's technical comfort and long-term stability needs, not the plan to swap later.